Shannon has written or been interviewed as an expert on the topic of group fitness, personal training, and fitness leadership over the years. Click on a title below to read some of what she’s had to say!
**Why Social Media Should NOT Be Your Only Marketing Strategy** (featured in Top 10 Digital Marketing Articles of this Week: 28th May 2021!)
Your Daily To-do List for Marketing
How to Rebuild Your Fitness Career, Part One
Self-Promotion for Fitness Professionals that Doesn’t Rely on Social Media
3 Questions to Answer to Market Yourself More Effectively
Digital Fitness Lessons with Impact
Credibility Builders In The Fitness Industry
How to Get Started in Group Fitness in 5 Steps
How to Get Started in Personal Training in 5 Steps
3 Reasons You Don’t Have to Go Digital!
6 Success Secrets for Women in Fitness
Is Going Digital the Right Move for Your Fitness Career?
How to Choose the Fitness Career Path That is Right for You
Communication Strategies to Retain Clients During Unprecedented Times
How to Develop a Mindset and Skillset for Success
3 Reasons the World Needs Health and Exercise Professionals More Now Than Ever
3 Tips to Future-proof Your Fitness Career
The Future of the Fitness Industry
Group Fitness Instructors: 3 Steps to Success in 2021
Group Fitness Instructors: We See You and You Are Not Alone
Coping With Change: Resources for Group Fitness Instructors
5 Things to Remember When Returning to the Gym After COVID-19
5 Body-weight Exercises You Can Do Right Now
8 Group Fitness Classes to Get Your Heart Pumping
Prepping Programming for 2020: How to Keep Workouts Fresh in the New Year
How to Master the Audition Process
5 Indoor Cycling Myths that Instructors Would Like to Shatter
Top Entrepreneurial Skills For Success, Part One
Top Entrepreneurial Skills For Success, Part Two
5 Reasons To Maintain Your Professional Certification
The Hybrid Instructor: A Vital Link in Today’s Fitness Continuum
How to Get Paid What You’re Really Worth
The Formula for Success All Fitness Pros Should Know
Two is Better than One… Or is it?
Trust Me & Other Ineffective Personal Trainer Pick Up Lines
Why It’s Important To Work On Your Business, Not Just In Your Business
A Fitness Approach That Really Can Help Everyone
Kill the COMP – Land Long Term Training Clients
5 Communication Hacks to Elevate Your Programming
How to Maximize Your Strength Workout with Full-Body Movements
The Anytime Fitness High 5 Dynamic Warm-Up
Build Essential Strength with This Weight Lifting Plan
3 Pregnancy Health & Fitness Myths You Should Know About
What’s In Your Gym Bag? Must Have Items for your Group Fitness Class
4 Quick-Fix Fitness Myths You Need to Forget
How to Increase Your Leaping Ability
3 Ways to Make Your Group Fitness Classes More Effective
8 Thigh Exercises Trainers Swear By
The Most Common Ways People Sabotoge Their Fitness Goals
Strategic Self-Promotion for Fitness Pros
How to Deal With Class Cliques
3 Ways to Help Your Clients Celebrate Small Victories
8 Fitness Hacks From Top Health and Fitness Experts
8 Awesome Things about Being a Personal Trainer
Have We Gotten Carried Away with HIIT?
Fitness Pros Share Their Favorite Exercises
A Fitness Pro’s Guide to Surviving the Summer
Swing Into Shape: 30-Minute Full Body Kettlebell Workout
Why Fitness Pros Should Focus on Helping Each Other Instead of Competing with Each Other
The 3-Step System for Delivering Amazing Group Fitness Classes
3 Ways GFIs Can Up Their Game This Year
How NOT to Impress Your Students: The Top 5 Things GFI’s Do That Might Actually Be Backfiring
Indoor Cycling Sample Class-Explore Your Zones
Riding A Bike Nowhere Is Harder Than It Looks
IDEA February 2010: Success tips for teaching beginners
IDEA 2013: Using NLP in your Practice Part 1
IDEA 2013: Using NLP in your Practice Part 2
IDEA April 2008: No Equipment Needed Sample Class
IDEA Jan 2008; A Formula for Fitness and Fun
IDEA July 2008: NLP-The Soft Science of Communication
Do You Know What You Don’t Know?
Creating Memorable Movement Experiences for Clients and Participants
How to Keep Your Clients Coming Back Every Week
9 Form Tips the Average Trainer Gets Wrong
Forget Sex Appeal, Let’s Talk Broad-Based Appeal!
How NOT to Impress Your Students: The Top 5 Things GFIs Do That Backfire
How to Break Into the Fitness Industry
How to Really Teach to Beginners
Pleaser, Queen Bee, Sidekick: Handling Class Cliques
The Pros and Cons of Being a Hobby Instructor
The Top 10 Traits of Highly Effective Group Fitness Instructors (Part 1)
The Top 10 Traits of Highly Effective Group Fitness Instructors (Part 2)
How to Become a Fitness Manager
Top Fitness Instructors: What’s Their Secret?
Win Your Boss’s Approval for New Programs & Equipment
Grow Your Fitness Business Faster with this Productivity Plan