SFR Innovation Incubator


The SFR Innovation Incubator is an 8-week, small group coaching program that includes weekly lessons, group coaching calls, community, and ongoing support. Practical exercises will help you build a scalable and sustainable business of your dreams.



September 6 – October 31
Weekly Call times are Tuesdays, 1pm MT – 12 PT, 2 CT, 3 ET
(always recorded if you cannot make it)

Pay initial $100 to reserve your spot.
Remainder of investment totally $699 may be remitted in one of three ways:
 1 payment of $699 (due Sept 7)
– 2 payments of $359 (due Sept 7, Sept 28)
– 3 payments of $249 (due Sept 7, Sept 28, Oct 12)

This is an exclusive group accepted by application and invite, only. 

The SFR Innovation Incubator is a safe space where extraordinary ideas are cultivated. During our time together, we hone in on an integral part of Shannon’s Find Your Own Way Framework™️ – Find Your Focus.

Our protective, 8-week program is a unique environment where self-guided lessons, group coaching, and crafted cohort interaction intersect to allow you to flourish. So whether you want to increase your effectiveness as an employee, or you’re looking to strike out on your own, the Innovation Incubator will walk you through the steps to find your focus: forming a rock-solid foundation, designing a sales cycle of investible opportunities, and crafting  a plan to put your work out into the world.

We limit the group and bring together fierce females from all walks of life with a similar desire – to take an idea, increase impact, and inspire the world. Our guiding principle is arming you with the tools to work smarter — not harder.  

The SFR Innovation Incubator is a 2-month, small group coaching program that will include the following:

  • 9 “Lessons” – recorded webinars that are self-guided and available as you have time; each lesson will consist of activities and homework to put the information into action right away 
  • 6 Group Coaching Calls – interactive calls designed to go deeper into the week’s lesson and provide an opportunity to review activities, homework and answer questions (recorded if you are unable to attend live)
  • Access to an exclusive community – interact and socialize concepts with others going through the program at the same; not only will you learn from one another, but you’ll have the opportunity to network and find ways you can work together
  • Daily support via Voxer messaging with group and cohort lead (audio and text)