Shannon has written or been interviewed as an expert on the topic of group fitness, personal training, and fitness leadership over the years. Click on a title below to read some of what she’s had to say!

The Secret to Scaling your Fitness Business

Digital Fitness Lessons with Impact

Top Tech Strategies for Fitness Business Success (Part 2)

Top Tech Strategies for Fitness Business Success (Part 1)

Communication Strategies to Retain Clients During Unprecedented Times

Stop Pivoting

The Future of the Fitness Industry

Personal Trainer Certification: What to Look for When Hiring an Instructor

Effective Communications Strategies for Group Exercise

4 Group Fitness Management Productivity Hacks

The Formula for Success All Fitness Pros Should Know

Two is Better than One… Or is it?

The 3 Rs of New Programming

The Three R’s

Should Your Fitness Studio Be Dependent on Personalities or Programs?

Get It Done: Time Management Made Easy

3 Steps to Take Your Facility to the Next Level

Why It’s Important To Work On Your Business, Not Just In Your Business

The Group Fitness Trifecta

A Fitness Approach That Really Can Help Everyone

Kill the COMP – Land Long Term Training Clients

5 Communication Hacks to Elevate Your Programming

Clean Up Your Electronic Communications

How to Deal With Class Cliques

GROOMing Habits, Part 1

Grooming Habits, Part II

LEAD or Get Out of the Way

Monetizing Group Fitness

Turning Newbies Into Groupies

The Top 10 Traits of Highly Effective Group Fitness Instructors (Part 1)

The Top 10 Traits of Highly Effective Group Fitness Instructors (Part 2)

Forget Sex Appeal, Let’s Talk Broad Based Appeal

Five Social Media Rules to Help Grow Your Business

Do You Know What You Don’t Know?

Set Your Career on Fire!

Creating Memorable Movement Experiences for Clients and Participants

Carving a Career Path

The Best Interview Questions You’re Not Asking

A Better Way to Determine Class Value

Budgeting Basics

Creating an Online Community

Integrate to Elevate

Make the Most Out of a Limited Group Exercise Budget

Manager Meltdowns

Reaching Millennial Moms

Success with Succession Planning

How to Track Group Fitness Stats

How to Become a Fitness Manager

Top 10 Traits of Group Exercise MVPs

Top Fitness Instructors: What’s Their Secret?


That’s None Of Your Business

Look Beyond Your Programming

End-of-Year Productivity Audit

The Leadership Labyrinth

Get It Done! (Part 1)

Get It Done! (Part 2)

Grow Your Fitness Business Faster with this Productivity Plan